Meet Ground Control


Together Everyone Achieves More

Since 2006, Vertical Motion has been home to Canada’s top executive advisors, project managers, software developers, business analysts, marketing specialists, and graphic designers. Our company operates as a remote-first workplace which means our employees have the flexibility to work wherever and whenever. We pride ourselves on offering an inclusive work environment that creates space for creativity, innovation, empathy, collaboration, and growth. 

Vertical Motion astronaut on the team page.

Executive Leadership

Vertical Motion Founder Jason Jones

Jason Jones

Jason launched Vertical Motion in 2006 and has since grown the business to be one of Canada’s top software and application developers. Besides running and managing his business, Jason predominantly dedicates his time to advising founders and entrepreneurs through Vertical Motion's Product Launch and C-Suite on Demand services. As a well-regarded member of the entrepreneur community, Jason plays a pivotal role in shaping the next generation of startups as an Executive in Residence (EiR) at Foresight Canada and a Business Mentor at Futurpreneur Canada. Jason is regarded by his peers as a practiced leader, self-starter, and visionary who effectively articulates both high-level business concepts and intricate technical details in a way that experienced and novice founders can comprehend. His strong commitment to supporting his clients coupled with his genuine care for their business creates an open space for creativity, innovation, and growth.
Vertical Motion Project Manager & Business Analyst Bill Copeland.

Bill Copeland

Vice President of Operations
Bill joined Vertical Motion in April 2021 as a Project Manager and Business Analyst, swiftly becoming a driving force in executing internal and client-facing projects. After three years in this position, Bill was promoted to Vice President of Operations, expanding his leadership role within the company. A graduate of the Energy to Digital Growth Education and Upskilling Program (EDGEUP), Bill has over a decade of experience in project management and operational oversight. Today, he leverages this knowledge to promote growth initiatives and cultivate operational excellence at Vertical Motion while satisfying the diverse needs of our stakeholders through sound communication and expert project planning. His professionalism, unwavering dedication, and adept critical thinking continue to transform Vertical Motion and deliver exceptional value to our customers.

Business Operations

Vertical Motion Human Resources Rachel Leonard.

Rachel Leonard

Human Resources
Rachel started with Vertical Motion in October of 2022, nearing a decade of experience in Human Resources across several industries, including manufacturing, landscaping, construction, and education. Rachel has a Bachelor of Arts (BA) degree in Psychology, a BA degree in English Language and Literature, and a Post Graduate Diploma in Human Resources Management and Services from Western University. Specializing in Talent Acquisition, Performance Management, Health and Safety, and HR Policy, Rachel supports the continued growth and development of Vertical Motion’s human capital.

Software Development

Vertical Motion Full-stack Developer Jaasiel Diaz.

Jaasiel Diaz

Full-stack Developer
Vertical Motion Back-end Developer Anthony Tibbs.

Anthony Tibbs

Back-end Developer
Vertical Motion Back-end Developer Ben Gao.

Ben Gao

Back-end Developer
Vertical Motion Lead Testing Automation Engineer Nick Ajodha

Nick Ajodha

Testing Automation Engineer

Design & Communications

Vertical Motion Graphic Designer, Gwynn Kirk.

Gwynn Kirk

Graphic Designer
Vertical Motion Marketing & Sales, Ty Mikitka.

Ty Mikitka

Marketing & Sales
"The whole team at Vertical Motion is crazy talented and able to work magic! They just launched our new website in what has to be record time! Despite a few external hiccups, they were creative in overcoming obstacles, updating our look and launching an extremely professional and easy to use e-commerce website for us. Calm under pressure, patient with client queries and creative in so many ways, they are true partners! I would highly recommend them to ANYONE!"
Schachter Energy Report Patty Schachter
Patty Schachter
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